How China's PUR Adhesive Brands Are Going Global: 's Breakthrough at German Trade Shows
As the world’s top woodworking and furniture manufacturing exhibitions—Interzum and LIGNA —concluded in Germany in 2025, industry trends revealed a significant shift: 246 Chinese mainland exhibitors dominated Interzum, securing 15.25% market share (ranking 2nd), while at LIGNA, Chinese companies claimed 10.73% (ranking 3rd). This surge underscores China’s custom home furnishing supply chain’s collective global expansion with unprecedented synergy.
Amid this wave, China’s PUR hot melt adhesive market faces intense competition due to product homogenization and price wars. However, the turning point for brand elevation and breakthrough has arrived. As an industry leader, Adhesives refuses to engage in price wars, instead driving growth through brand innovation and technological advancement, shifting its focus to global markets. By participating in Germany’s dual exhibitions and aligning with the theme “Rethinking Resources: Circular and Bio-based Solutions,” explores a new growth engine—tech-driven globalization, replacing traditional capacity exports as the new narrative for Chinese manufacturing.
01. PUR Exclusively, PUR expertly
Targeting Global Markets with Chinese Innovation
Internal competition is not a sustainable path for Chinese brands. Recognizing this, pioneered eco-friendly PUR hot melt adhesive solutions to meet global demand for sustainable bonding materials, reshaping the stereotype that “Made in China = low-cost.” With rising emphasis on carbon neutrality, PUR hot melt adhesives—especially edge banding glue, flat lamination glue, and profile wrapping glue—are gaining traction, supported by global sustainability policies.
As one of China’s first PUR hot melt adhesive specialists, has focused on polyurethane reactive hot melt adhesive R&D since 2011, adhering to its core philosophy: “PUR exclusively, PUR expertly.” Leveraging its Guangzhou R&D center, the company accelerates bio-based PUR material development, reducing carbon emissions at the source.
At the exhibitions, showcased its PUR hot melt adhesives, which won international acclaim for their superior bonding strength, durability, and eco-friendly properties. These products align with circular economy principles, offering furniture manufacturers sustainable solutions for edge banding, flat lamination, and profile wrapping.
02. Strong Backbone
A Complete “R&D-Production-Service” Ecosystem
Confay’s global strategy is built on cutting-edge R&D, smart manufacturing, and worldwide service:
R&D: The Guangzhou R&D center (300㎡ advanced lab) focuses on PUR adhesive innovation, collaborating with top universities to enhance bio-based material performance.
Production: A new 50,000-ton/year smart factory in Foshan features fully automated PUR hot melt adhesive production, setting industry benchmarks for efficiency and sustainability.
Global Service: ’s “Chinese Tech + Global Support” model ensures rapid response and tailored solutions for international clients.
03. From Product Export to Standard Export
Redefining Chinese Brands
Confay’s journey proves that China’s industrial globalization has evolved—manufacturing advantages alone are no longer enough. In the era of carbon neutrality and circular economies, technological leadership and green values define global competitiveness.
At Interzum and LIGNA, represented a new wave of Chinese brands—not just exporting products, but setting global standards for sustainable adhesive solutions. As PUR hot melt adhesives gain prominence in furniture manufacturing, Confay’s innovations validate China’s shift from “Made in China” to “Innovated in China.”
Key Takeaways for Global Buyers:
PUR hot melt adhesive – High-performance, eco-friendly bonding for furniture.
Edge banding glue – Superior adhesion for seamless finishes.
Flat lamination glue – Durable, sustainable solutions for panel bonding.
Profile wrapping glue – Precision application for 3D surfaces.
Polyurethane reactive hot melt adhesive – The future of green industrial adhesives.
By embracing innovation and sustainability, Adhesives is leading China’s PUR hot melt adhesive industry into the global spotlight—one bond at a time.
Please feel free to contact us if you have any query.
Cindy:+86 13686186005
cindyxu@.confay.cn
Website: https://www.confay.cn
